About

A designer focused on UI, e-commerce, and product strategy. In 2014 I founded Graphichero . a digital asset shop with 11000+ sales and learned to give a brand a clear voice, keep an online store running smoothly, and include customer feedback in every product update.

At Freepik I work with a cross disciplinary team, turning early ideas into prototypes, watching real users, and refining details until the experience feels right. My work centers on AI-powered tools for images, video, and 3D models: I define use cases, spot friction, and connect design decisions to business goals.

My goal is simple: make products clear for people and valuable for the company.